But a closer look at the areas of north Solihull show that barely 75 per cent of men and 60 per cent of women are in work.
A new super casino at the complex which already draws more than four million visitors a year would be in safe hands.
Add to that the fact that the scheme promises to be the only place in the Midlands capable of putting on an extravagant star Gold Beats By Dre Studio
However, officials behind the bid will need more than the promise of eight weeks of the Rocket Man at Bickenhill to convince the Department of Culture, Media and Sport of the suitability of their plans.
The proposals submitted to the Casino Advisory Panel also include details of a "regeneration double whammy" where the casino would generate 350 million over ten years for Birmingham City Council.
When former National Exhibition Centre chief executive Barry Cleverdon announced his intention to build a casino at the complex almost two years ago, he said: "Elton John has just played two months at Vegas why not the NEC?"
studded concert at an up market 8,000 capacity venue, then things start to look interesting.
This will certainly bolster the NEC's argument that it is poised to drive even more tourist investment in the region if Ghd Natural Bristle Radial Brush Size 2 it secures the super casino licence.
how can officials convince the Government that there is a need for regeneration in its local area?
Its location means users will be those living out of town, visiting the city as tourists or gamblers making a conscious decision to travel there.
The NEC will need to convince the Government that Solihull's wealth is concentrated in the south, and that the north is in major need of employment opportunities.
But crucially for many run down neighbourhoods in east Birmingham and north Solihull, they act as Fake Monster Beats Studio Headphones
The NEC bid also enjoys the support from business organisations across Birmingham.
Almost 85 per cent of the borough's men and 75 per cent of the borough's women are involved in some sort of 'economic activity'. That is almost five per cent above the national average for both genders.
This cash can be used to fund "regeneration activity", which could include a new super stadium similar to that originally proposed by Birmingham City FC in the Saltley area of the city.
The NEC and Birmingham International Airport have long been the twin engines of tourism and investment in the Midlands.
Well, if you take Solihull as a whole, it certainly is already punching above its weight in terms of employment.
Solihull is one of the richest borough's in the country isn't it?
NEC has proud history as major leisure hub
About 1 billion is already spent in the regional economy by people visiting various trade and public shows at the complex.
The project will also create 7,000 jobs in its construction and ongoing operation, which is far more than the other two Midland schemes.
Furthermore, the 250 million investment in the project is more than twice the 95 million proposed for the Ricoh Stadium.
But just Ghd Offers
It is common knowledge that the NEC is a firmlyentrenched leisure destination, which has a proven track record in bringing wider investment into the region.
The plan would see the NEC Arena transformed into an up market, 8,000 capacity venue, renamed the MGM Grand NEC Arena and revamped to attract the finest entertainment acts in the world.
But the lure of Elton John's platform boots might kick start a tourism industry that would bring even more wealth to the entire region.
And the NEC has excellent transport links as it is next to two major motor ways, and shares a campus with an international airport and a mainline railway station which is only 90 minutes from London.
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